“Helaas pindakaas.”

I’m a graphic designer hailing from Los Angeles interested in creating memorable solutions. In a nutshell, typography, play, and experimentation define my work.

When I’m not at The Artificial, I’m thinking up some idiosyncratic side projects or exploring my new city. The most important thing to know about me is my deep-rooted passion for black forest cakes.

Logo Story

My typographic logo has five pieces of the letterforms detached. The subtraction is reflective of my love for minimalistic design and demonstrates how the subtractive process can create dynamic and whimsical solutions without being ostentatious.

In the animated version, pieces fly out into a swirling colorful gradient.

Posts by Carol Liao